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Unicorn Platform is a no-code builder that has been used as the base for several popular directories. Co-created by Directory King, John Rush.
UnicornPlatform is a specialized no-code tool designed specifically for creating directory and listing websites. The platform differentiates itself by focusing exclusively on directory-style websites rather than trying to be an all-purpose website builder.
When you start building with UnicornPlatform, you begin with a pre-structured template specifically designed for directories. Think of it like having the blueprints for a phone book or business directory already laid out – you're just filling in the specifics for your niche. For instance, if you wanted to create a directory of independent bookstores, you'd already have sections ready for store names, locations, contact details, and specialties.
The platform offers three pricing tiers as of 2024: A free plan that lets you create a basic directory with up to 100 listings, a Professional plan at $29 per month that supports up to 1,000 listings and includes custom domains, and a Business plan at $99 per month for unlimited listings plus advanced features like API access and custom code injection.
To help you understand its practical applications, consider these real-world examples: Some creators have used UnicornPlatform to build directories of craft breweries in specific regions, complete with details about their flagship beers and tasting room hours. Others have created directories of independent graphic designers, including portfolio examples and specialization areas. One particularly interesting use case was a directory of urban farming initiatives, which included details about each farm's growing methods and community programs.
The platform includes features specifically tailored for directory websites, such as advanced search filters, location-based sorting, and customizable listing categories. For example, if you're building a directory of freelance writers, you can create filters for different genres, experience levels, and specialized skills. Users can then narrow down their search to find exactly what they're looking for, such as "technical writers with healthcare experience in the Boston area."
What makes UnicornPlatform particularly suitable for niche directories is its focus on SEO optimization. Each listing automatically generates its own SEO-friendly page, and the platform includes built-in schemas that help search engines better understand and index your directory's content. This means that if someone searches for "artisanal cheese makers in Vermont," your cheese-maker directory is more likely to appear in their search results.
The customization options are straightforward but powerful. While you can't make unlimited design changes like you might with a general website builder, you can adjust colors, fonts, and layouts to match your brand while maintaining the optimized directory structure. The platform prioritizes functionality over flashiness, ensuring that your directory remains user-friendly and performs well.
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Discover the key differences between Unicorn Platform and eDirectory in our detailed comparison. Learn which no-code website builder suits startups and digital products, and which directory software is best for creating online marketplaces.